Use the links from last lesson
Answer the questions
Present your case study with images as a Prezi
D Apply the terms to examples:
Digital Technology
Production
Distribution platform (like spotify)
Marketing
Exchange
Vertical integration
Mobile/portable devices
Horizontal integration
Streaming
Subscription services
Apps
Connecting/relationship with audience
Synergy
Convergence
Conglomerate
Long tail
C Use full scentences to give reasons and purpose to the impact of digital technology (apps, production tech, online music services)
B Compare and contrast majors and indies explaining
A argument - has digital music technology this been good for the music industry - refer to some arguments discussed on Monday
Purity vs recycling/electronic music
Devaluing music/disposable
Democratising music
Audiences more involved in the process
Visualisation- Music is more about image
https://prezi.com/jgbfftm0envy/edit/#1_95982358
ReplyDeleteDigital tech has had more of an effect on the major label artist, Ed sheeran, compared to the indie label artist, Jungle. This is because Jungle does not use social media or any online networks apart from their website, they do not connect with their fans. However they do have their music on sound cloud so that it can promote their music to people that are specifically searching for indie music. Ed sheeran has all of his music on sound cloud, spotify, he uses social media to connect with his fans.
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