Lesson 5.3 Answering the question

Justify the debates surrounding the contemporary music industry - Visualisation, Devaluing Music, Participatory Culture and Blending PDE.

Analyse how the 4 case studies show differences in PDE & changes in the Music Industry between Audiences and Record Labels, itunes, spotify, soundcloud, youtube etc

Apply terminology to link key words to the 4 case studies

"To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?"

STARTER: TERMINOLOGY WHEEL

DESCRIBE THE TERM & GUESS IN PAIRS

WHICH CASE STUDY CAN THIS APPLY TO

STARTER: TERMINOLOGY & WHICH CASE STUDY

REVISION: EXAM QUESTIONS DECODING - TERMINOLOGY (USING GRIDS)

TRANSLATE THE QUESTION INTO ANOTHER STATEMENT (DECODE)

CREATE MEANING (CAROUSEL):
REWRITING AS A STATEMENT FROM 4 CASE STUDIES
ARGUE YOUR POV THAT BACK UP YOUR ANSWER (LIST ON SHEET)

CHECK LEARNING:
A CONCLUDING ANSWER

WRITE AN ANSWER IN 1 OR 2 SENTENCES THAT SYNTHESISES THE POV's

EVIDENCE - WHICH CASE STUDIES WIN OUT


APPLY TO DEMONSTRATE
10 MINS TO WRITE THESIS (ANSWER & 4 PARA PLAN P E A)

Apply to last week's Translated Questions

 

Q1. Digital media technology...

Online music both positive & negative effects PDE - can more variety unsigned artist access to the audience, no is buying music risk adverse, samey, bland and stale -(1D), devalue music in favour of the image.

Tapz - positive: Beiber got recognised on Youtube, new talent found by audience. 

Tierney - BUT: image is more important & we have lots of Beiber immitators Baby Baby Baby... if you don't like it you can make your own...

Hayley - Positive but major companies, having to change the way they do business - less risks boring, audience can (have to be) more active.

Cammie - EMI Big 4 - 3, didn't connect with the audience, involve Xfactor...

Q2 OWNERSHIP...

How are Indies and Majors adjusting to the way things have changed - must accommodate the different types of PDE that DIY artists and Prosumers are using. 

78% Majors, EMI - RIP, Big 3 not 4

Chasing the audience because they are more powerful, good more say over what music is created... feedback A&R using Youtube. Mainstream audience have the most impact 1D, Beiber. Democratic - illusion of choice. Indies community.

Q3. How you sell and get the song to the audience is more important than the actual quality or value of the music.

Agree 1D, Xfactor, audience have power over what they like to see and what sells, Indies too - you must have Image nowadays

Tierney: always been this way... Beatles? Beck all about the music, niche audience are constructing an image for his songs but not him...!

Visualisation - not good looking conventionally Adele XL Indie label, Lily Allen dropped originally.

Q4. Global Institutions dominate...sell...

No-one is paying for music except the fans & niche, 

Majors are Global - Indies are now global: internet - Adele XL 2012, Prosumers Madeon France - Beck around the world play Becks music travels across genre 'World Music' 

NO, a good thing - diversity of music

YES, 1D biggest selling 2013

 

Lesson 5.2 Essay structure and how to answer

• Starter: http://leighmediaasmusicind.blogspot.co.uk/2013/04/frog-in-blender-blurring-boundaries-pde.html

Evidence from your case studies - what has caused this to happen?

Write up a statement using the key words: Institutions, Audiences, Media, Digital Technology, Synergy

Create Meaning:

• Match em up: Put together the 4 phrases & when
• Match em up: What to do
• Match em up: Times

4 essay titles

translated:

identify the key words

link the relevant terminology words & case studies

rewrite the question into a statement

Post the 4 question Mind Maps here

Create Meaning: Essay Plan

Deconstruct the essays from the marked exemplars last year - reduce them into "key word boxes" and create an essay plan - 

"To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?"

1. What was their answer (introduction) - to what extent does it and why/how?

2. What evidence/points did they use to respond to the question (look for key words)?

3. What Case Studies were used and how were they compared/contrasted

• Mock Exam B2
• Mock Exam A3
• Music Industry Mock C3

Apply to demonstrate - In groups of 4 Class Essay in Paragraphs

5 mins 

Read the question - extent/discuss?

Translate the question - use terminology words

Re write the question into what you think it is asking you to argue

>WHAT DO YOU THINK?

5 mins: THINK & prove against your Case Studies

Plan your response using your 4+ grids (as we did on class) with your 4 Case Studies

Apply the terminology from the question you translated - how does it fit/what does it have to offer?

Write notes into each corner & look for OPPOSITES - contrasting examples that match the question

Go around & look for different positions on the 4 arguments:

• PDE blended
• Visualisation  (style over substance)
• Participatory Audience/Relationship
• Purity/Devaluing Music/Blander & Staler or Diverse & Exciting

Introduction: Answer the Question

What Argument(s) are relevant here, how do the 4 Case Studies differ, what does this show about the changes/behaviours and practices in the Music Industry from traditional (Musicopoly)? What is the effect on audience and artists? What's the cause of all this? Remember they all blend PDE so look for this as a response

Main Body

Paragraph 1: Major Labels adjusting with the times - 'connect or die' 

Point (relevance to answering the question)

Example: Sony/Syco/Xfactor/1D

Analysis: How this addresses the specific Key Words of the question & backs up your Thesis/Answer

Paragraph 2: Indies

Point (relevance to answering the question - argument)

Example: Your Indie Label Case Study)

Analysis: How this addresses the specific Key Words of the question & Compares to the Case Study above - differences & argument

 

Paragraph 3: Prosumers

Point (relevance to answering the question - argument)

Example: (Madeon and your student case study)

Analysis: How this addresses the specific Key Words of the question & Compares to the Case Studies above - differences/changes & argument

 

Paragraph 4: DIY (Beck 'Score' & Songreader tech - argument)

Point (relevance to answering the question)

Example: Your Label Case Study)

Analysis: How this addresses the specific Key Words of the question & Compares to the Case Study above - differences & argument

 

Paragraph 5: Conclusion

Summarise your Argument and how this answers the question (There are 4:

• PDE blended
• Visualisation  (style over substance)
• Participatory Audience/Relationship
• Purity/Devaluing Music/Blander & Staler or Diverse & Exciting

 

Homework:

Attempt one of the questions from above you have not done in class.

Follow the timings (45 min essay posted to your blog)

5 mins 

Read the question - extent/discuss?

Translate the question - use terminology words

Re write the question into what you think it is asking you to argue

>WHAT DO YOU THINK?

5 mins: THINK & prove against your Case Studies

Plan your response using your 4+ grids (as we did on class) with your 4 Case Studies

Apply the terminology from the question you translated - how does it fit/what does it have to offer?

Write notes into each corner & look for OPPOSITES - contrasting examples that match the question

Go around & look for different positions on the 4 arguments:

• PDE blended
• Visualisation  (style over substance)
• Participatory Audience/Relationship
• Purity/Devaluing Music/Blander & Staler or Diverse & Exciting 

5 mins: THINK what is you answer?

>Write your Introduction - 2 sentences that ANSWERS THE QUESTION - to what extent or discuss the issues

25 minutes

Now write your answer (Main Body). Use your grids as your plan: 1 paragraph for each Case Study

5 mins

Proof read your essay response

Sum up with a conclusion - predictions for music, your own opinion relevant to the question - make sure you give an extent answer & sum up your balance.

Post to your blog for class next week