AS Media Studies 2012-13 Section B Music Industry: February 2015

Thursday 26 February 2015

Starter: Xfactor is ruining the music industry

4.1 Revision Guides and Intro

Media Ownership in the Music Industry 2013 from Liz Davies

AS Level Media Studies - Audiences and Institutions (Music) - Revision Booklet from Marcio Sargento

Music industry ownership from Sarah mediafilm

Music Industry Survival
http://www.tunecore.com/guides/sellmusiconline

From Big 4 to Big 3
http://www.teachmedia.org/2011/11/12/now-only-three-major-record-labels/

Monday 23 February 2015

Starter: What is the Music Industry

Starter: New Info

How does the Industry Earn money?
What players are involved?
How reliant are artists on record companies?
How is technology changing the purity of music?
What has changed due to digital music?
Has this been benficial for consumers of music (audiences)?

Group 2:

Group 3: (1st 5 mins)
Group 4:
Group 5:
Group 6: (from 5mins on)
Group 7:

Create Meaning
Each pairs splits to create 2 x teams. Comes together to produce a Mind Map of your responses to the above using Popplett

New Technology

Production of music

Institutions (companies involved - old vs new)

Audience's consumption of music (how/where/when/what's new/good/popular)

Artist role in the 'new' Industry

Promotion of new music

Saturday 21 February 2015

4.1.2&3 PDE/Major & Indies/Case Studies 1 & 2

Starter: PDE
Create Meaning:
http://leighmediaasmusicind.blogspot.co.uk/2013/03/homework-production-distribution.html

Apply to demonstrate:
http://leighmediaasmusicind.blogspot.co.uk/2013/03/gaga-promotion.html
Find how this applies to a successful Global Selling Artist:

1. Ed Sheeran
2. Beck
3. Madonna
4. Taylor Swift

Session 1
http://leighmediaasmusicind.blogspot.co.uk/2013/03/majors-vs-indoes.html

Session 2
http://leighmediaasmusicind.blogspot.co.uk/2014/03/461-lesson-case-studies-1-2-comparison.html

Plenary Terminology/Case Study Game
http://leighmediaasmusicind.blogspot.co.uk/2014/03/music-industry-terminology-case-studies.html

Exam 2: Audiences & Institutions: The Music Industry

Starter: http://www.digitalmusicnews.com/permalink/2014/09/02/music-industry-99-problems

Reduce to the 20 biggest Problems & list under the following categories:

1. Technology (Digitally accessing music in a new way ie Apps)

2. Institutions (ie companies) involved (ie Google, Record Labels, Spotify etc)

3. Audience behaviour & consumption of music (ie Piracy, gig tickets, fans)

4. Artists (how they are responding/effects on them)

MUSIC INDUSTRY 2014/15 POSTER

Research current trends of digital music promotion and consumption

1. What new ways can you access music digitally on mobile devices?

2. How have artists in the last year made music more interactive?
3. What companies are significant in the music Industry and what do they do?
4. What are the concerns surrounding new talent, music sales, copyright and piracy?

http://www.theguardian.com/technology/2015/feb/19/snapchat-gets-more-musical-audio-snaps

http://www.theguardian.com/technology/2015/feb/12/streaming-music-interactive-artist-subscriptions

http://www.theguardian.com/technology/2015/jan/27/zoe-keating-youtube-google-music

http://www.theguardian.com/technology/2015/jan/05/bono-apple-spotify-digital-music

http://www.theguardian.com/technology/2014/dec/22/lohan-presencer-apple-youtube-spotify-ministry-of-sound

http://www.theguardian.com/music/2014/dec/21/x-factor-winner-ben-haenow-wins-race-christmas-no-1

http://www.theguardian.com/technology/2015/jan/12/spotify-60m-users-15m-subscribers

http://www.theguardian.com/technology/2014/nov/28/mixradio-adidas-smartwatch-nokia-music

http://www.theguardian.com/music/musicblog/2014/nov/21/vanity-label-communion-lily-allen

http://www.theguardian.com/technology/2014/nov/20/apple-beats-music-iphone-ipad-spotify

http://www.theguardian.com/music/2014/nov/25/one-direction-surpass-1bn-streams-on-spotify

http://www.theguardian.com/technology/2015/jan/02/streaming-music-industry-apple-google

http://www.theguardian.com/music/2014/oct/03/ed-sheerans-x-named-best-selling-album-of-2014-so-far

Case Study 1: Ed Sheeran
The Traditional Record Label Model

What is the Brits?
What is the appeal? (look at the comments section on their Social Media)
Who is the audience - and their FB/Twitter followers?
What have the critics said about their music?
How have they attempted to engage with them (Apps/Games/Social Media)?
How have they been promoted - what forums/festivals/6 music etc?
Who is the label behind the artists
How many views/likes/followers on Youtube/Twitter/Instagram?
How many sales/downloads?

Research & present on your artist on the folowing:
http://www.brits.co.uk/nominees