AS Media Studies 2012-13 Section B Music Industry: Exam 2: Audiences & Institutions: The Music Industry

Starter: http://www.digitalmusicnews.com/permalink/2014/09/02/music-industry-99-problems

Reduce to the 20 biggest Problems & list under the following categories:

1. Technology (Digitally accessing music in a new way ie Apps)

2. Institutions (ie companies) involved (ie Google, Record Labels, Spotify etc)

3. Audience behaviour & consumption of music (ie Piracy, gig tickets, fans)

4. Artists (how they are responding/effects on them)

MUSIC INDUSTRY 2014/15 POSTER

Research current trends of digital music promotion and consumption

1. What new ways can you access music digitally on mobile devices?

2. How have artists in the last year made music more interactive?
3. What companies are significant in the music Industry and what do they do?
4. What are the concerns surrounding new talent, music sales, copyright and piracy?

http://www.theguardian.com/technology/2015/feb/19/snapchat-gets-more-musical-audio-snaps

http://www.theguardian.com/technology/2015/feb/12/streaming-music-interactive-artist-subscriptions

http://www.theguardian.com/technology/2015/jan/27/zoe-keating-youtube-google-music

http://www.theguardian.com/technology/2015/jan/05/bono-apple-spotify-digital-music

http://www.theguardian.com/technology/2014/dec/22/lohan-presencer-apple-youtube-spotify-ministry-of-sound

http://www.theguardian.com/music/2014/dec/21/x-factor-winner-ben-haenow-wins-race-christmas-no-1

http://www.theguardian.com/technology/2015/jan/12/spotify-60m-users-15m-subscribers

http://www.theguardian.com/technology/2014/nov/28/mixradio-adidas-smartwatch-nokia-music

http://www.theguardian.com/music/musicblog/2014/nov/21/vanity-label-communion-lily-allen

http://www.theguardian.com/technology/2014/nov/20/apple-beats-music-iphone-ipad-spotify

http://www.theguardian.com/music/2014/nov/25/one-direction-surpass-1bn-streams-on-spotify

http://www.theguardian.com/technology/2015/jan/02/streaming-music-industry-apple-google

http://www.theguardian.com/music/2014/oct/03/ed-sheerans-x-named-best-selling-album-of-2014-so-far

Case Study 1: Ed Sheeran
The Traditional Record Label Model

What is the Brits?
What is the appeal? (look at the comments section on their Social Media)
Who is the audience - and their FB/Twitter followers?
What have the critics said about their music?
How have they attempted to engage with them (Apps/Games/Social Media)?
How have they been promoted - what forums/festivals/6 music etc?
Who is the label behind the artists
How many views/likes/followers on Youtube/Twitter/Instagram?
How many sales/downloads?

Research & present on your artist on the folowing:
http://www.brits.co.uk/nominees