Thursday 27 March 2014

4.5.3 Lesson Plan: Prosumers and Mash Ups

 
 

   

Apply to demonstrate:How has new technology affected P D E?
New Info:
To create a prosumer production using GarageBand.

To analyse ways of exchange and the relationship between audiences and artists

To investigate and examine distribution & marketing

STARTER

Task Research & Know about Prosumer Media (Exchange)
Ujamm remix our songs

Dangermouse's grey album
Becks new album created by his audience http://www.mtvhive.com/2013/01/04/beck-song-reader-covers/

Task 1.
Find out what a Prosumer is.
Look at The video Madeon 'pop culture'
How is he making music?



Who is he? How old when he made this?
What ways is he getting his music out there?
How is he making his music (idaft)?
How big is his audience?
Who is his audience? (Social Networks, collaborations, fans of what music, prosumers?)


Investigate Prosumer music on Soundcloud and select minimum of 5 tracks to mix together and mash-up.
Create Meaning: Create Your Mash Up

Organise yourself into groups of 4, create 1 track per group - create a track for a new artist re-mixing Dance, Pop and any other genres of music think about

In this lesson...complete tasks 1-4 and post to the work link as a comment to this link

1. Using GarageBand create the following prosumer remix of existing songs a minimum of 5 - to create a new artist name them this must be 3 mins max post this to Soundcloud - think along the lines of something like Madeon
if it works you could remix an existing artist from loop labs http://www.looplabs.com/  
or you could use DJay



REST OF THE TEAM - FIND OUT ALL THE WAYS THAT AN ARTISTS PROMOTE THEMSELVES & CREATE RELATIONSHIP WITH THEIR AUDIENCE - AND AS MANY AS POSSIBLE TO GET THE MUSIC PLAYED ONLINE

2. Use your phones and Instagram to create a suitable image/photoshoot to promote your artist & track

3. Use Tumbler or Wix.com and customise a template to create a website for them with music bio and photos

4. Set up a Twitter, MySpace and YouTube channel for them

5. Post the track to Spotify, iTunes, Soundcloud, MySpace and anywhere else you have found to get it out where someone can play it

6. Design an App for them at mobile conduit Here (need a tumbler account to activate)
7. Homework is to make a viral music video for the track (think Harlem Shake) on your iphones and put this on YouTube


Key Terms:
Production
Distribution & Marketing
ExchangePush vs Pull
Translation
Localisation
Co-option
Majors vs DIY
Ownership/Back Catalogue

Apply to demonstrate

Case Study: Music Soundscapes & Visualisation of Music



Check your learning:
Prezi - Case Study Prosumers & Mash Ups
Prezis - Case Study 1: Prosumer & Mash Ups
Prosumer Case Study: Prezi presentation
Connect or Die

Homework for Easter

http://leighmediaasmusicind.blogspot.co.uk/2013/03/homework-for-easter-case-study-for-exam.html

 

4.6.1 Lesson: Case Studies 1 & 2 Comparison: Sony/Syco/Xfactor/One Direction and Beck



Contemporary Issues for essay - Production - Marketing - Piracy - Distribution – Audiences (the video 10 mins?)

Starter:
New Technology affected the Industrywhat points does it make to do with, what significance?
Terminology Quiz
http://leighmediaasmusicind.blogspot.co.uk/2012/04/terminology-define-terms-significance.html




New Info
Read over the 'Would i lie to you' post: how can you update this Case Study using One Direction (see your Prezis)

http://leighmediaasmusicind.blogspot.co.uk/2013/04/52-lesson-plan-sonysycoone-direction.html

Compare the Music Industry:
Presentation group 1: How can we connect/update this argument to One Direction & Syco/Xfactor?

  • Syco Prezi
  • Presentation Group 2: Beck & Score
    Conect or Die & Particpatory Culture

  • Beck Songreader
  • Apply the following terms and explain how they relate to the Case Studies:

    Key Terms:
    Production

    Distribution & Marketing

    ExchangePush vs Pull

    Translation

    Localisation

    Co-option

    Majors vs DIY

    Ownership/Back Catalogue
    Teach each other in small groups using your Prezis:
    Structure of your presentation – present in small groups & note onto Mind Map Comparative

    Apply the terms to the Case Studies

    Check Your Learning:

    Beck Prezi 
    Xfactor Prezi 
    Beck vs Xfactor compare points & argue
    Compare Beck & Xfactor Case Studies