AS Media Studies 2012-13 Section B Music Industry: March 2013

Wednesday 27 March 2013

Homework for Easter - Case Study for Exam

Happy Easter

It looks like a lot but you should be Splitting all the work across your Prosumer teams of 3/4

Task 1.

Make a 1-2 min VIRAL music video - something catchy, low budget and funny that will spread - see the music video for Madeon, Harlem Shake etc.

Music is Visual? Video Mash ups, Viral Videos & Go...

Continue to promote your track by sending invites & friending on Facebook, Myspace Twitter etc.

THERE WILL BE A PRIZE FOR THE WINNING GROUP WITH THE MOST AMOUNT OF COMBINED VIEWS, FRIENDS & INTEREST EXCHANGED

Remember there are 4 of you so this ought to be in the 1,000's in 2 weeks

Monitor the likes, friends and feedback being exchanged by your audience.

You will be preparing a presentation about what you have learned when you return

Task 2.
Split this task up with your Prosumer partners

Case Study Research & Presentation: Syco & Xfactor & One Direction

1. Read through the Case Study on Would I Lie to You & update using One Direction as your Case Study for this year:

Case Study Would I Lie to You? Syco & Sony

Look carefully for information of PDE, Visualisation, Soundscape, Cross Media Promotion (Synergy) Convergence, and relationship between Syco & Sony

2. Research One Direction & their releases: Have they used any songs on Sony's back catalogue to re-image/brand and release (look at their weekly releases over the show on itunes - who owns the rights to this song, are they subsidiaries of Sony Records?)

3. How are One Direction is promoted & distributed (after and including Xfactor), how successful they are (sales, downloads, news articles, online games, advertising, Brit awards). How can do they create relationship with their audience?

4. How does XFactor Produce, Market, Distribute & Exchange music and & how does this relate to Sony's back catalogue?

5. Look at the Case Study again at the section on Chase & Status, Daft Punk
How is Xfactor 'Visualising' music?
How is Xfactor using back catalogues as a 'Soundscape'?

6. Research Syco - how is it set up across different Media - TV, Music, Film, Online - what projects are they involved in and how do they cross promote (synergy)

7. How was Xfactor 2012 promoted this year across different Media (newspapers/scandals, magazines, TV/Youtube adverts, online, chart positions, itunes, twitter, facebook, music videos)

How to lay it out -
CREATE A PREZI USING THE FOLLOWING HEADINGS AS SLIDES
Organise your presentation by analysing Syco, Xfactor & Sony relate to the what you understand the following terms to mean:

Production
Distribution & Marketing
Exchange
Consumption
Convergence
Creating Relationship with the Audience
Cross Promotion/Synergy
Vertical Integration (Musicopoly)
Subsidary & Multinational Conglomerate
Visualisation (see Case Study below)
Soundscape (see Case Study below & making the track task for definition)

Task 3
Split this task up with your Prosumer partners

Case Study Research & Presentation: Beck 'Score' & Song Reader

Collect as much information as possible on our comparative Case Study

Research and find out as much as you can about this project & the artist.

Apply to the following terms:

1. Prosumer
2. Creating relationship with audience (fans)
3. Production
4. Distribution & Marketing
5. Exchange
6. Visualisation

How many different interpretations can you find of the same song (pick another besides Do We, We Do)

Compare the different version of the songs on the track listing - keep track of where thet are to be found:

Soundcloud
Myspace
Youtube
itunes
Spotify

Collect evidence:
What kind of feedback has this album had (newspapers, comments on social networks)?
Who is the audience for this album (social networks?)

Conclusion
What happens when the audience become more involved and collaberate?
How is this compare to One Direction & Syco?
Is this devaluing music or is it increasing its worth?

Tuesday 26 March 2013

Music is Visual? Video Mash ups, Viral Videos & Goats

Monday 25 March 2013

Getting your music sold guide

Link

Sunday 24 March 2013

Set work for today PDE & PROSUMERS

http://ocrmedia13links.weebly.com/morris--berrisford.html

To create a prosumer production using GarageBand.

To analyse ways of exchange and the relationship between audiences and artists

To investigate and examine distribution & marketing

STARTER

http://www.najle.com/idaft/idaft/

Task Research & Know about Prosumer Media (Exchange)

Ujamm remix our songs

Dangermouse's grey album

Becks new album created by his audience http://www.mtvhive.com/2013/01/04/beck-song-reader-covers/

Task 1.

Find out what a Prosumer is.

Look at The video Madeon 'pop culture'

How is he making music?

Who is he? How old when he made this?
What ways is he getting his music out there?
How is he making his music (idaft)?
How big is his audience?
Who is his audience? (Social Networks, collaborations, fans of what music, prosumers?)

Investigate Prosumer music on Soundcloud and select minimum of 5 tracks to mix together and mash-up.

Organise yourself into groups of 4, create 1 track per group - create a track for a new artist re-mixing Dance, Pop and any other genres of music think about

In this lesson...complete tasks 1-4 and post to the work link as a comment to this link

1. Using GarageBand create the following prosumer remix of existing songs a minimum of 5 - to create a new artist name them this must be 3 mins max post this to Soundcloud - think along the lines of something like Madeon

if it works you could remix an existing artist from loop labs http://www.looplabs.com/

or you could use DJay

REST OF THE TEAM - FIND OUT ALL THE WAYS THAT AN ARTISTS PROMOTE THEMSELVES & CREATE RELATIONSHIP WITH THEIR AUDIENCE - AND AS MANY AS POSSIBLE TO GET THE MUSIC PLAYED ONLINE

2. Use your phones and Instagram to create a suitable image/photoshoot to promote your artist & track

3. Use Tumbler or Wix.com and customise a template to create a website for them with music bio and photos

4. Set up a Twitter, MySpace and YouTube channel for them

5. Post the track to Spotify, iTunes, Soundcloud, MySpace and anywhere else you have found to get it out where someone can play it

6. Design an App for them at mobile conduit Here (need a tumbler account to activate)

7. Homework is to make a viral music video for the track (think Harlem Shake) on your iphones and put this on YouTube

See case study post for your Easter Case Study exam prep task

Thursday 21 March 2013

Conglomerates, Subsidiaries, Majors and Indies

Thursday 14 March 2013

Homework - Production, Distribution, Marketing

We are approaching your Independent Research Case Study over Easter.

You will need this information to be able to answer the exam question which asks you to analyse a major & an independent record label and explain how it is using online technologies to combat piracy and creates a 2 way relationship with its audience

The first step is for you to understand what Production, Distribution & Exchange mean (and what they look like) - I will be expecting you know this by next double lesson.

To Prepare:

In your Mentor Teams - post to your TV Drama shared blog

1. Read over the notes/slides on the post http://leighmediaasmusicind.blogspot.co.uk/2012/03/music-industry-what-is-it.html

2. Identify what the 3 stages mean by making notes