We are approaching your Independent Research Case Study over Easter.
You will need this information to be able to answer the exam question which asks you to analyse a major & an independent record label and explain how it is using online technologies to combat piracy and creates a 2 way relationship with its audience
The first step is for you to understand what Production, Distribution & Exchange mean (and what they look like) - I will be expecting you know this by next double lesson.
To Prepare:
In your Mentor Teams - post to your TV Drama shared blog
1. Read over the notes/slides on the post http://leighmediaasmusicind.blogspot.co.uk/2012/03/music-industry-what-is-it.html
2. Identify what the 3 stages mean by making notes
- Production
- Distribution
- Exchange (in old times this was called 'Exhibition' - think about what is being exchanged)
3. Look at examples of contemporary methods using New Media Technology
4. Why is this now called Exchange?
5. Categorise the Institutions on the cards on the post (see link below)
- Production
- Distribution & Marketing
- Exchange (not exhibition anymore...)
Find names of companies that would do this (ie a CD Retailer who's going bust?) HINT - look at the 1st post...
6. Conclusion - How has the Industry responded to combat online music Piracy?
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