Exam Prep and bringing it together

Starter

https://www.youtube.com/watch?v=RaCgCYcyHBQ

New Info
http://leighmediaasmusicind.blogspot.co.uk/search/label/Synergy

Arguments:
Recycling (Back Catalogues) & Purity
Synthetic Music vs Organic
Visualisation & Music becomes a 'Soundscape'
Devaluing Music

Create Meaning
Apply Arguments & Terminology, comparing Case Studies
http://leighmediaasmusicind.blogspot.co.uk/2012/03/what-significance-does-development-of.html

Create Meaning
http://leighmediaasmusicind.blogspot.co.uk/2015/03/43-post-musicoploy-case-study-in.html

Apply to Indies, Digital Tech, DIT Artists and Major Labels, using terminology

Focus on The digital technology aspect here (Apps, Online Platforms, Mobile devices, production technology on your phone etc)

Apply to demonstrate
http://leighmediaasmusicind.blogspot.co.uk/2014/05/lesson-52.html

http://leighmediaasmusicind.blogspot.co.uk/2013/05/revision-class-mind-map-notes-4.html

Session 2
http://leighmediaasmusicind.blogspot.co.uk/2013/05/self-assess-your-essay-marking-criteria.html

Thursday16th March set work

In your mentor pairs, research the following - you have 30 mins.
1 student looks at:  

Prezi - Case Study Prosumers & Mash Ups
Prezis - Case Study 1: Prosumer & Mash Ups 

Update the Case Study with supplementary research - how was this album released when it was a compilation of music?

How did it perform in the music/download/streaming charts (look at online distribution platforms for the numbers)

Student 2 looks at:
Beck Songreader
Beck Prezi

Update the Case Study with supplementary research - who is he signed to now? Is he still Mashing Up?

Look up Mash Ups (wiki, youtube, other websites) - what type of music and music events does this create an audience for (dance music festivals, youtube channels, is it now a genre in itself?)

How did this perform in the music/download/streaming charts (look at online distribution platforms for the numbers)
To demonstrate:
In your mentor pairs, (bacl together now) - create a popplet to apply the following words to this Case Study, and outline (sentences) how these Case Studies compare to your Case Study on Majors and Indie Labels:

1. Digital Technology & Production
2. Audience's participation/collaboration, creating relationship with the audience
3. Digital Technology & Distribution
4. Digital Technology & Exchange

You have 30 mins


Here is some help for the comparison
Beck vs Xfactor compare points & argue
Compare Beck & Xfactor Case Studies

Lesson Plan 1

Task: define the terms with examples
Digitechs effect - argumernts - Purity, Visualisation, Recycling
Paticipatory Culture


essay structure:
http://leighmediaasmusicind.blogspot.co.uk/2014/05/lesson-52.html

Set work Period 1 Thursday 12th March

Use the links from last lesson 

Answer the questions

Present your case study with images as a Prezi

D Apply the terms to examples:

Digital Technology

Production

Distribution platform (like spotify)

Marketing

Exchange

Vertical integration

Mobile/portable devices

Horizontal integration

Streaming 

Subscription services 

Apps

Connecting/relationship with audience

Synergy

Convergence

Conglomerate

Long tail

C Use full scentences to give reasons and purpose to the impact of digital technology (apps, production tech, online music services)

B Compare and contrast majors and indies explaining

A argument - has digital music technology this been good for the music industry - refer to some arguments discussed on Monday

Purity vs recycling/electronic music

Devaluing music/disposable

Democratising music 

Audiences more involved in the process

Visualisation- Music is more about image

Previous Students Label Case Studies (for comparison)

Independent labels vs major labels from CammieSarah51

It is better to have your own independent record label than to be signed to a major. from whitneyjade

Independent Music Labels from becks84

4.3 Post Musicoploy Case Study in Digital Music

 

http://leighmediaasmusicind.blogspot.co.uk/2015/03/brits-blatently-promoting-best-of.html

Complete the Mind Map on the board diagram of ipad/iphone

 

 Lesson Plan
http://leighmediaasmusicind.blogspot.co.uk/2015/03/exam-content-post-musicopoly-case-study.html

4.3 Musicopoly - PDE

Where we have been...
The Brits is a promotional event for Major Record Labels.
The Big 3 - Warner, Sony, Universal - Conglomerate (A Media Industry than operates in different countries)
UK artists = UK audience
Taylor Swift - big UK audience, further promotion

Independent Labels not represented - a skewed picture of success - only Commerical value this year (2015)

Adele (2012-13) biggest global selling artist signed XL records (Indie UK)
Thermometer this year MAJOR LABELS ARE STILL COMMERICALLY SUCCESSFUL
Are they Critically Successful (ie 'good' music) - Mercury Music Awards/Journalism?

Starter: http://leighmediaasmusicind.blogspot.co.uk/2013/04/starter-synergy.html

http://leighmediaasmusicind.blogspot.co.uk/2013/03/majors-vs-indoes.html

New Info/Create Meaning
Categorise the following under P-D/M-E
http://leighmediaasmusicind.blogspot.co.uk/search/label/Musicopoly

Research
Using your sheets, find examples of the individual aspects (ie web distributor) to map out an actual company

Play Musicolpoly

Define what these are - how can we apply this to V.I & H.I.
What are the benefits?
How has Digital/Online Music helped Indies & DIY artists compete?

Apply:
Find the evidence: Artic Monkeys, Radiohead, Adele

Exam Content: Post-Musicopoly Case Study 1 & 2

Contemporary Case Study 1 & 2: Major Labels vs Indie Labels
http://leighmediaasmusicind.blogspot.co.uk/2012/04/use-your-case-studies-compare-contrast.html

Research Instructions:
http://leighmediaasmusicind.blogspot.co.uk/2012/03/for-your-easter-break-case-study-on.html

Do this for both a Major Label & an Indie Label with your Mentor Partner. Apply the following concepts:

Convergence
Synergy
Production
Distribution/Marketing
Exchange
Vertical Integration
Horizontal Integration
Conglomerate/Subsidiary

Focus on a specific artists on your 2 labels & explore HOW they are using Digital Technology, Mobile Devices to create a relationship with target audiences, and their interactions. Back this up with evidence from Social Networks (Soundcloud, Twitter, FB, Myspace)

Major Label Artstist to select from:
Ed Sheeran
Royal Blood
Sam Smith
Madonna
Taylor Swift

This will model how X factor use it - but you will need your own contemporary Case Study
http://leighmediaasmusicind.blogspot.co.uk/2013/03/homework-for-easter-case-study-for-exam.html