Lesson plan 5.3

Share New Info: Synergy –  An example might be when the launching of a new film is accompanied by the promotion of a wide range of merchandise, or just a CD of the music. Synergy between films and music is quite common. Syco Film & Syco Music & Syco TV Q - Why does this benefit Majors more? Look at your previous task Ownership: Who is signed to who? Make as a Top Trumps Card (sales, awards, label, fans, chart position/download) 15 mins map out an artist – who are they signed to if anyone, any other links to other places to access the music? `who can you track it back to which parent? What other Media do they own? Mind map this as a tree – what else do they have interests in? Record Labels The big 3 & indies – the market place – see graphs on desktop/blog None of them have set up a download service like itunes allowing other players in, slow to respond to change. New Info. Majors 67% Indies 24% Task Look at top 10 Indies Domino records Rough Trade Warp XL 4AD Ninja Tune Hyperdub Mute For your EASTER break: Case Study on Independent Labels vs Majors Independent label – what does it do, how differently? Collect evidence for analysis: Local, small base. What are the benefits, why be an indie? How are they embracing/working with audience behaviours site? Who is their audience – bands etc? Are they encouraging filesharing/new ways of exchange? What significance does the development of digital media technology have for Audiences & Institutions?  Major Label Case Study - Production/Distribution/E...   Case Study: Syco & Xfactor Debate: 2 teams: Rap Battle http://epicrapbattlesofhistory.com/videos/justin-bieber-vs-beethoven-epic-rap-battles-of-history-6,UcTLJ692F70/vote/ How has online music been negative/positive for the music industry?

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