PAST EXAM QUESTIONS

Starter: Synergy

http://en.wikipedia.org/wiki/Drukqs



http://youtu.be/W-4qwkJCxvE?t=4m33s

Lesson plan 5.3

Share New Info: Synergy –  An example might be when the launching of a new film is accompanied by the promotion of a wide range of merchandise, or just a CD of the music. Synergy between films and music is quite common. Syco Film & Syco Music & Syco TV Q - Why does this benefit Majors more? Look at your previous task Ownership: Who is signed to who? Make as a Top Trumps Card (sales, awards, label, fans, chart position/download) 15 mins map out an artist – who are they signed to if anyone, any other links to other places to access the music? `who can you track it back to which parent? What other Media do they own? Mind map this as a tree – what else do they have interests in? Record Labels The big 3 & indies – the market place – see graphs on desktop/blog None of them have set up a download service like itunes allowing other players in, slow to respond to change. New Info. Majors 67% Indies 24% Task Look at top 10 Indies Domino records Rough Trade Warp XL 4AD Ninja Tune Hyperdub Mute For your EASTER break: Case Study on Independent Labels vs Majors Independent label – what does it do, how differently? Collect evidence for analysis: Local, small base. What are the benefits, why be an indie? How are they embracing/working with audience behaviours site? Who is their audience – bands etc? Are they encouraging filesharing/new ways of exchange? What significance does the development of digital media technology have for Audiences & Institutions?  Major Label Case Study - Production/Distribution/E...   Case Study: Syco & Xfactor Debate: 2 teams: Rap Battle http://epicrapbattlesofhistory.com/videos/justin-bieber-vs-beethoven-epic-rap-battles-of-history-6,UcTLJ692F70/vote/ How has online music been negative/positive for the music industry?

Decode the exam questions

Beck vs Xfactor compare points & argue

Xfactor Prezi

Beck Prezi

Who is the music industry?

Frog in a Blender - blurring boundaries PDE

http://joecartoon.org/joecartoon-all-the-rest/frog-in-a-blender/

Compare Beck & Xfactor Case Studies

Comparative Mind Map - Xfactor vs Beck Song Reader

 

Work in sub groups with your comparative points on

 

Production

Distribution & Marketing

Exchange – Push vs Pull

Niche or Mainstream Audience

Translation

Localisation

Co-option

Majors vs DIY

Synergy

Ownership/Back Catalogue

Participatory Culture/Prosumers

 

Outside Mind Map with your comparative arguments on

 

Arguments/Debates

Visualisation

Devaluing music (Synthetic vs organic)

Soundscape

Creating a relationship with the audience (niche or mainstreame/quality over quantity)

'Blander & Staler'

Beck Songreader

Syco Prezi

Boy bands are lying to you

5.2 Lesson Plan Sony/Syco/One Direction

Would I Lie to You? (Oooh Yeah!)

Homework Tasks

 

New Info Read over the 'Would i lie to you' post: how can you update this Case Study using One Direction (see your Prezis) Compare the Music Industry: Presentation group 1: How can we connect/update this argument to One Direction & Syco/Xfactor? Presentation Group 2: Beck & Score Conect or Die & Particpatory Culture Production Distribution & Marketing Exchange – Push vs Pull Translation Localisation Co-option Majors vs DIY Ownership/Back Catalogue Visualisation Synergy Devaluing music (Synthetic vs organic) Soundscape Creating a relationship with the audience Prosumers Participatory Culture Teach each other in small groups using your Prezis: Structure of your presentation: Apply the terms to the Case Studies Compare the Case Studies what does this demonstrate about Music Ownership, Audiences & the M­usic Industry Explain how they relate to our arguments & Music Culture

Review 10 mins Exit Pass

Word picture – who is the Music Industry?

Prezi - Case Study Prosumers & Mash Ups

Prezis - Case Study 1: Prosumer & Mash Ups

4 x Homework due next week 1st lesson

1. Prepare

Read over the 'Would i lie to you' post

How can we connect/update this argument to One Direction & Syco/Xfactor?

2. Recap

Re-read over Part of the Party - what is participatory music culture?

How does it change the relationship with audiences, music, artists, labels & other institutions that make money from music (eg itunes, spotify, myspace etc)?

3. Opinion/Argue

Prepare your answer 300 words to your TRANSLATED EXAM question using the points from your PROSUMER & MASH UPS CASE STUDY using examples so far - you will teach your Mentor how to answer the question next lesson.

4. Terminology
Learn the terms - Translation, Localisation, Co-option

 

Prosumer presentations Conclusion: Apply your Case Study to the following questions

Visualisation & Fyve

http://mediateamnicole.wix.com/fyve#!aboutus/c2414

Prosumer Case Study: Prezi presentation

Production

Distribution & Marketing

Exchange – Push vs Pull 

Creating a relationship with audience

Prosumers

Music as a Soundscape 

Visualisation

Purity/Devaluing music

Apply these concepts to your work to structure your presentation.

Look over the following posts to help you

• Case Study: Music Soundscapes & Visualisation of Music

• Case Study: Danger Mouse The Grey Album & Mash Ups – how could EMI have profited?

• Connect of Die! Creating Relationship with audience
• Gaga & Promotion

 

Conclusion: How does your Prosumer Mash Up relate to the debates over Purity, Visualisation & Devaluing Music

How can Labels make money from the use of music as a soundscape

 

Connect or Die

Connect or Die: How to survive in a Music 2.0 world from The Espresso Group

Main slides