Marking Criteria

Level 1
Explanation/analysis/argument (0-7 marks)

• Shows minimal understanding of the task
• Minimal knowledge and understanding of institutional/audience practices – general opinions or assertions predominate
• Minimal argument evident, with little reference to case study material
• Of minimal relevance to set question or a very brief response

Use of examples (0-7 marks)

• Offers minimal use of case study material
• Offers a limited range of or inappropriate examples
• Offers examples of minimal relevance to set question

Use of terminology (0-3 marks)

• Minimal or frequently inaccurate use of appropriate terminology

Level 2
Explanation/analysis/argument (8-11 marks)

• Shows basic understanding of the task
• Basic knowledge and understanding of institutional/audience practices – factual knowledge will have some accuracy
• Basic argument evident, with some reference to case study material
• Some relevance to set question

Use of examples (8-11 marks)

• Offers some evidence from case study material
• Offers a partial range of examples from case study and own experience
• Offers examples of some relevance to the set question

Use of terminology (4-5 marks)

• Some terminology used, although there may be some inaccuracies

Level 3
Explanation/analysis/argument (12-15 marks)

• Shows proficient understanding of the task
• Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly
• Some developed argument, supported by reference to case study material
• Mostly relevant to set question

Use of examples (12-15 marks)

• Offers consistent evidence from case study material
• Offers a range of examples, in some detail, from case study and own experience
• Offers examples which are mostly relevant to the set question

Use of terminology (6-7 marks)

• Use of terminology is mostly accurate

Level 4
Explanation/analysis/argument (16-20 marks)

• Shows excellent understanding of the task
• Excellent knowledge and understanding of institutional/audience practices – factual knowledge is relevant and accurate
• A clear and developed argument, substantiated by detailed reference to case study material
• Clearly relevant to set question

Use of examples (16-20 marks)

• Offers frequent evidence from case study material – award marks to reflect the range and appropriateness of examples
• Offers a full range of detailed examples from case study and own experience
• Offers examples which are clearly relevant to the set question

Use of terminology (8-10 marks)

• Use of terminology is relevant and accurate