Friday, 3 May 2013

Homework - Tues 7th May - Mock Exam

Timed essay - 45 mins - follow the timings please

To what extent do you agree that the

5 mins 
Read the question - extent/discuss?
Translate the question - use terminology words
Re write the question into what you think it is asking you to argue
>WHAT DO YOU THINK?

5 mins: THINK & prove against your Case Studies
Plan your response using your 4+ grids (as we did on class) with your 4 Case Studies
Apply the terminology from the question you translated - how does it fit/what does it have to offer?
Write notes into each corner & look for OPPOSITES - contrasting examples that match the question
Go around & look for different positions on the 4 arguments:

  • PDE blended
  • Visualisation  (style over substance)
  • Participatory Audience/Relationship
  • Purity/Devaluing Music/Blander & Staler or Diverse & Exciting

Remember they all blend PDE so look for this as a response

5 mins: THINK what is you answer?
>Write your Introduction - 2 sentences that ANSWERS THE QUESTION - to what extent or discuss the issues

25 minutes
Now write your answer (Main Body). Use your grids as your plan: 1 paragraph for each Case Study

5 mins
Proof read your essay response
Sum up with a conclusion - predictions for music, your own opinion relevant to the question - make sure you give an extent answer & sum up your balance.

Post to your blog for class next week


Monday, 29 April 2013

Starter: Synergy

http://en.wikipedia.org/wiki/Drukqs



http://youtu.be/W-4qwkJCxvE?t=4m33s

Lesson plan 5.3

Share New Info:
Synergy –  An example might be when the launching of a new film is accompanied by the promotion of a wide range of merchandise, or just a CD of the music. Synergy between films and music is quite common.

Syco Film & Syco Music & Syco TV

Q - Why does this benefit Majors more?

Look at your previous task
Ownership: Who is signed to who? Make as a Top Trumps Card (sales, awards, label, fans, chart position/download)
15 mins map out an artist – who are they signed to if anyone, any other links to other places to access the music? `who can you track it back to which parent?
What other Media do they own? Mind map this as a tree – what else do they have interests in?

Record Labels
The big 3 & indies – the market place – see graphs on desktop/blog
None of them have set up a download service like itunes allowing other players in, slow to respond to change.

New Info.
Majors 67%
Indies 24%

Task Look at top 10 Indies
  • Domino records
  • Rough Trade
  • Warp
  • XL
  • 4AD
  • Ninja Tune
  • Hyperdub
  • Mute

For your EASTER break: Case Study on Independent Labels vs Majors

Independent label – what does it do, how differently?
Collect evidence for analysis: Local, small base. What are the benefits, why be an indie? How are they embracing/working with audience behaviours site? Who is their audience – bands etc? Are they encouraging filesharing/new ways of exchange?

Major Label Case Study - Production/Distribution/E...

 

Case Study: Syco & Xfactor
How has online music been negative/positive for the music industry?



Decode the exam questions