Sunday, 24 March 2013

Set work for today PDE & PROSUMERS


To create a prosumer production using GarageBand.

To analyse ways of exchange and the relationship between audiences and artists

To investigate and examine distribution & marketing

STARTER

Task Research & Know about Prosumer Media (Exchange)
Ujamm remix our songs

Dangermouse's grey album
Becks new album created by his audience http://www.mtvhive.com/2013/01/04/beck-song-reader-covers/

Task 1.
Find out what a Prosumer is.
Look at The video Madeon 'pop culture'
How is he making music?



Who is he? How old when he made this?
What ways is he getting his music out there?
How is he making his music (idaft)?
How big is his audience?
Who is his audience? (Social Networks, collaborations, fans of what music, prosumers?)



Investigate Prosumer music on Soundcloud and select minimum of 5 tracks to mix together and mash-up.

Organise yourself into groups of 4, create 1 track per group - create a track for a new artist re-mixing Dance, Pop and any other genres of music think about

In this lesson...complete tasks 1-4 and post to the work link as a comment to this link

1. Using GarageBand create the following prosumer remix of existing songs a minimum of 5 - to create a new artist name them this must be 3 mins max post this to Soundcloud - think along the lines of something like Madeon
if it works you could remix an existing artist from loop labs http://www.looplabs.com/  
or you could use DJay


REST OF THE TEAM - FIND OUT ALL THE WAYS THAT AN ARTISTS PROMOTE THEMSELVES & CREATE RELATIONSHIP WITH THEIR AUDIENCE - AND AS MANY AS POSSIBLE TO GET THE MUSIC PLAYED ONLINE

2. Use your phones and Instagram to create a suitable image/photoshoot to promote your artist & track

3. Use Tumbler or Wix.com and customise a template to create a website for them with music bio and photos

4. Set up a Twitter, MySpace and YouTube channel for them

5. Post the track to Spotify, iTunes, Soundcloud, MySpace and anywhere else you have found to get it out where someone can play it

6. Design an App for them at mobile conduit Here (need a tumbler account to activate)
7. Homework is to make a viral music video for the track (think Harlem Shake) on your iphones and put this on YouTube

See case study post for your Easter Case Study exam prep task


Thursday, 14 March 2013

Homework - Production, Distribution, Marketing

We are approaching your Independent Research Case Study over Easter.

You will need this information to be able to answer the exam question which asks you to analyse a major & an independent record label and explain how it is using online technologies to combat piracy and creates a 2 way relationship with its audience 

The first step is for you to understand what Production, Distribution & Exchange mean (and what they look like) - I will be expecting you know this by next double lesson.

To Prepare:

In your Mentor Teams - post to your TV Drama shared blog

2. Identify what the 3 stages mean by making notes
  • Production
  • Distribution
  • Exchange (in old times this was called 'Exhibition' - think about what is being exchanged)
3. Look at examples of contemporary methods using New Media Technology

4. Why is this now called Exchange?

5. Categorise the Institutions on the cards on the post (see link below)
  • Production
  • Distribution & Marketing
  • Exchange (not exhibition anymore...)

Find names of companies that would do this (ie a CD Retailer who's going bust?) HINT - look at the 1st post...

6. Conclusion - How has the Industry responded to combat online music Piracy?

Sunday, 3 March 2013

Dear Lily/Home Taping is Killing Music by Dan Bull



The Review Show 1.3.13 The Future of the Music Industry (Music sales up 1st time since 1999)

http://www.guardian.co.uk/music/musicblog/2013/feb/11/guardian-tracks-of-the-week-rough-trade


2012-13 EMI RIP, One Direction, Streaming Music, Live Venues, Myspace,

http://www.guardian.co.uk/media/2013/feb/26/one-direction-world-music-business







http://www.guardian.co.uk/music/2013/feb/22/toilet-circuit-venues-john-harris






http://www.guardian.co.uk/media/2013/feb/15/warner-parlophone-artists-indies




http://www.guardian.co.uk/technology/2013/feb/27/google-music-streaming-universal-digital





http://www.guardian.co.uk/business/2013/feb/07/warnewr-music-parlophone-record-deal





http://www.guardian.co.uk/music/2013/jan/29/live-music-players-alarm-monopolies





http://www.guardian.co.uk/business/2013/jan/16/hmv-woes-record-shops






http://www.guardian.co.uk/media/2013/jan/04/record-labels-making-money-youtube





http://www.guardian.co.uk/technology/2012/nov/16/new-myspace



http://www.guardian.co.uk/business/2012/sep/21/analysis-emi-now-thats-what





http://www.guardian.co.uk/music/2012/jul/26/universal-emi-takeover-publishing-rights-music





http://www.guardian.co.uk/media/2012/mar/09/universal-takeover-emi-threaten-market





http://www.guardian.co.uk/music/2012/aug/08/professor-green-record-label-emi


http://www.guardian.co.uk/media/2012/sep/21/universal-emi-deal-artists



http://www.guardian.co.uk/media/2012/sep/21/universal-emi-takeover-approved


http://www.guardian.co.uk/media/2013/feb/07/itunes-spotify-high-street-music-sales





http://www.guardian.co.uk/media/2012/dec/16/2013-future-of-media





 http://www.guardian.co.uk/money/2013/feb/02/music-streaming-spotify-deezer-rdio


 http://www.guardian.co.uk/music/musicblog/2013/feb/11/guardian-tracks-of-the-week-rough-trade